24/7 Athletic Kulture is what happens when fitness starts being intentional. This isn’t a cookie-cutter gym franchise; it’s a polished, kulture-driven brand built for people who want more and are ready to own something meaningful. Here, high-performance training lives side-by-side with real community, and members don’t feel sold to, they feel supported.
24/7 Athletic Kulture hits the sweet spot between passion and structure. If you live and breathe fitness, this is your chance to plug straight into a proven system engineered for impact, so you can focus on building relationships and leading your community. The model is smart, modern, and diversified, with multiple revenue streams that go beyond membership, including premium supplements, and personalized services
Our brand is bold but approachable, with a unique splash of equipment, expert-led classes, and 24/7 access to a thoughtfully designed space. Members come for the results, stay for the kulture, and become loyal because they feel seen. That same care extends to franchisees, who benefit from years of refinement, established best practices, and year-over-year momentum.
Every great journey starts by showing up. Simply fill out our quick franchise inquiry form, and take the first step toward owning a fitness brand that’s built differently.
Next up, we connect. This introductory call is all about alignment. We’ll talk through your background, goals, and what excites you about 24/7 Athletic Kulture.
Before we send over the playbook, we make sure you’re financially ready to run the floor. Every candidate completes a private financial review through a trusted third-party.
You’ll receive our Franchise Disclosure Document (FDD), which lays out the structure, systems, and expectations behind the brand for full transparency and confidence.
Discovery Day gives you an inside look at the kulture and leadership behind 24/7 Athletic Kulture. You’ll meet the team and experience the brand firsthand.
Once everything aligns, it’s time to make it official. Signing the Franchise Agreement (FA) secures your place in the Athletic Kulture system. Welcome to the family!
With our comprehensive training program and ongoing guidance, you’re never left to figure it out alone, because your success is part of our Kulture.
At 24/7 Athletic Kulture, support is part of the kulture. From day one, franchisees are backed by a hands-on team that knows the business inside and out and is fully invested in your success. You bring the passion. We bring the playbook to help you build something powerful.
We don’t believe in handing you a manual and wishing you luck. We start with immersive, real-world training at our headquarters, where you’ll spend time learning the business from the inside out. Once you’re ready to open, an expert from our team joins you on-site for approximately 3 months to help you hit the ground running.
Finding the right space can make all the difference, and you’re not doing it alone. Our leadership team works closely with you to identify locations that fit the Athletic Kulture model. We help you understand what works, what doesn’t, and why, so you’re setting up shop in an exclusive territory with clarity and confidence.
Franchisees receive ongoing support in the areas that matter most: maintenance, cleanliness, customer experience and administrative systems that keep the business running clean and efficient. We also leverage the power of the network to negotiate quantity discounts on supplies, helping protect margins while maintaining quality.
At 24/7 Athletic Kulture, our team provides franchisees with fully branded, highly optimized advertising materials and proven strategies designed to attract members, build buzz, and grow your community. We help you stay fresh, relevant, and visible in your market, making it easier to turn leads into loyal members.
24/7 Athletic Kulture is where intention meets intensity, and where every detail is designed to make people feel confident, capable, and completely at home. From the energy on the floor to the way members are welcomed, what truly sets us apart is the balance. High-performance without the ego. Premium equipment without the pressure. A bold, modern environment that still feels human. We meet people wherever they’re at with flexible memberships and access anytime. Members get unmatched freedom to train on their terms, on their schedule, and with experts who actually support them.
But Athletic Kulture goes way beyond the workout floor. Each location is equipped with premium amenities, including a smoothie bar, tanning beds, and a retail shop featuring private-label supplements and apparel. Our mission is to enhance lives by creating a positive, inclusive environment rooted in community, respect, and real results. The brand launched in 2020 under the leadership of Todd Sloane, whose 30+ years of experience and passion for wellness set the tone, creating an environment that proves you don’t have to choose between impact and connection; you can have both, 24/7.
$55,000
6% of Gross Sales
Up to 2% of Gross Sales
1% of Gross Sales
There are very few fitness franchises out there that actually feel different. 24/7 Athletic Kulture does, and that’s exactly why it works. This brand was built with intention, tested in the real world, and refined into an ownership opportunity that’s exciting to run and easy to believe in. At the end of the day, this franchise isn’t about following the crowd; it’s about standing apart from it.
We’re looking for upbeat, people-first franchise partners who genuinely love fitness, thrive in a community-driven environment, and show up every day motivated and ready to connect with members while building something they’re proud of.
Yes! Each 24/7 Athletic Kulture franchise is awarded an exclusive territory, typically centred around a population base of approximately 250,000 to 500,000 people, giving owners the space, protection, and opportunity to grow their community.
Prospective franchisees should have an average of $2.5 million in investment funding to account for working capital, start-up costs, and the initial franchise fee to get their location off the ground.
